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AtlasFlow

International market entry: the right market, entered in the right order.Choose the market on evidence, plan the entry, and run the in-market programme with one owner.

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A hand marks a route on a world map among printed market briefs

  • Who it is for

    Companies weighing a new market, or whose country-level activity has drifted into separate projects.

  • What it covers

    Market selection, entry strategy, positioning, localisation, partnerships, launch coordination and measurement.

  • Who decides

    You do. AtlasFlow brings the evidence and runs the programme; the decision to enter stays with you.

From shortlist of markets to running programme.

  1. 1

    Select

    Markets compared on demand, hiring and operating conditions.

  2. 2

    Strategy

    Entry model, sequence and local setup planned.

  3. 3

    Position

    Positioning and the demand approach localised.

  4. 4

    Partners

    Partners and suppliers selected and coordinated.

  5. 5

    Launch

    One owner coordinates the launch across workstreams.

  6. 6

    Measure

    In-market results reported on one model.

Engaged through FGV.

AtlasFlow is scoped as part of an FGV plan. Scope and terms are confirmed in writing once the markets and entry model are defined.

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First step
Market selection
In-market programme
Scoped in writing after selection

Start here when this is true.

  • A market is on the table, untested

    You are weighing a market before testing demand, hiring and operating conditions.

  • Research with no owner

    The entry decision rests on desk research with no one to carry it out.

  • Fragmented country activity

    Work in each country has drifted into separate projects with separate measures.

Scope boundaries.

You engage regulated advisers directly.

  • Regulated advice

    AtlasFlow does not provide legal, tax, immigration or financial advice.

  • Incorporation and employment

    No incorporation, filings or employer-of-record services.

  • The decision to enter

    The decision stays with you; AtlasFlow provides the evidence and runs the programme.

Where AtlasFlow connects to the rest of FGV.

AtlasFlow is engaged through FGV, so each market draws on the other companies as its requirements become clear.

Is a new market the next step?

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