Demand that does not depend on effort.
When the pipeline rises and falls with how hard the team pushes, demand is the constraint. FGV routes it to OmniFlow and measures every channel against one number: qualified pipeline
You will recognise this.
Good months follow the months when the founder sold personally.
Each channel reports its own success, and none of them agree on pipeline.
Hiring, automation or a new market are on the table, but there is not yet enough qualified demand to pay for them.
What the first 90 days build.
- Weeks 1 to 2
Positioning and the number
Who buys, why now, and the single pipeline measure every channel will report to. - Weeks 3 to 6
Channels that fit the buyer
Website, search, paid media, outbound and content, chosen in the order your buyers use them. - Weeks 7 to 12
One report, every week
Pipeline by channel and cost per qualified inquiry, with the next three decisions written down.
Delivered by
OmniFlow
FGV's marketing and demand-generation company. Positioning, websites, SEO, paid media, outbound, content, CRM, automation and reporting around one growth objective.
Read the OmniFlow overviewQuestions buyers ask first.
Is this an agency retainer?
No. A senior operator owns the diagnosis and the plan; OmniFlow delivers the channels inside it, and every channel reports to the same pipeline number.How soon will we see qualified pipeline?
The plan states which channels report first and when. We do not promise a number before the diagnosis is done.What does it cost?
OmniFlow publishes its packages and prices. Ad spend is billed at cost and kept separate.What do you need from us?
One approver, thirty minutes a week, and access to the systems that already hold your pipeline.
Start with the constraint, not the channel.
A named operator replies within 12 hours.