US and Canadian SaaS growth without confusing motion for progress.

• Growth stalls attributed to marketing are usually pricing, packaging or ICP problems.
• Outbound and paid budgets scale before positioning, brand and RevOps hygiene do.
• Executive hires are made from LinkedIn rather than an operating diagnosis of what the next stage needs.

• Positioning, packaging and ICP work before spend is added.
• Demand and RevOps rebuilt around a single revenue architecture, not stacked tools.
• GTM, CS and RevOps leadership search sequenced with the operating plan.

• FGV will not add spend to a broken funnel; diagnosis comes first.
• FGV does not sell software licenses or resell technology.

Flow Group Ventures does not provide legal, tax, immigration or regulatory advice. Where an engagement requires those disciplines, qualified partners are coordinated inside the program and clearly identified.