Translation is not localization.
A local buyer notices the moment a program was translated instead of localized — in the imagery that does not look like their world, the offer that ignores how they buy, and the cadence that expects them to work on someone else's calendar. FGV adapts six dimensions per market.
Native fluency where it matters. Machine translation only where it is honestly labelled and low-risk.
Positioning, value proposition and tone re-written for the local buyer — not re-worded from home-market copy.
Photography, iconography and casting that reflect the local audience without stereotype.
Local channel mix respected — WhatsApp in LATAM, LINE in parts of APAC, LinkedIn variants, region-appropriate PR.
Pricing, packaging, contract length and payment mechanics adapted to local expectations and constraints.
Working week, holidays, response-time expectations and sales rhythm built around the local team, not against it.
Only languages and market experience explicitly listed on each region page are offered as operating capability. Anything else is coordinated with named partners and labelled honestly.
- North AmericaEnglish · French (Canada) · Spanish (US market segments)
English is the operating language; French-Canadian and US-Spanish adaptations are handled where the buyer or candidate expects them, and are labelled explicitly rather than assumed.
- EuropeEnglish · Portuguese · Spanish · French · German
Translation is not localization. Message, imagery, offer wording and channel mix are adapted per market; only languages and country experience explicitly listed are offered as operating capability.
- LATAMPortuguese (Brazil, Portugal) · Spanish (LATAM, Iberia) · English
Portuguese (BR) and Spanish (regional variants) are operating languages; direct translations from US English are refused when they miss local cultural context.
- APACEnglish · Mandarin (partner-coordinated) · Japanese (partner-coordinated) · Bahasa (partner-coordinated)
Localization goes beyond translation — imagery, tone, seniority language and channel mix are adapted per market. Languages beyond English are provided via partner-coordinated capability and labelled clearly.
- MENAEnglish · Arabic (partner-coordinated) · French (Maghreb, partner-coordinated)
Arabic and French (Maghreb) are provided via partner-coordinated capability and labelled clearly. Cultural, religious and calendar considerations (working week, Ramadan, national days) are built into program cadence.
Planning a multi-market rollout? Start with the six dimensions.
Book a strategy call